LECTURE
Web3 and NFTs in the Wine industry: How wine brands are looking to the future 🍷🔮
Taught by Daniele Delgrosso, Chief Creative Officer of Libation Labs
❤️️ Design3 favourite | 🎥 Most watched | 💬 English Subtitles
Watch it now
⚡️ OVERVIEW:
Traditionally, NFTs are minted from digital files like images, videos and even tweets. Minting NFTs from physical assets stands to be more complicated but is not impossible in theory and this is exactly what Daniele and his team at Cuvée Collective are doing. Cuvée Collective has the ambition of disrupting the alcohol industry starting with wine. Partnering with vineyards in Napa, they are looking at how NFTs bring in-person and digital experiences to wine collectors and the community.
🥡 KEY TAKEAWAYS:
In this Lecture, you will learn:
1. How using design-based templates can assist in simplifying NFT designs for multiple brands.
2. How utility-based experiences are ideal for NFTs.
3. How to link real-world design in the digital space.
4. Where will NFTs go in the future?
-
Daniele is the Chief Creative Officer of Libation Labs, a start-up bringing the alcohol industry into Web3.
With over 12 years of experience designing and launching products from the ground up across technical and design functions; Daniele was previously the founding Creative Engineer at Vungle directing and leading their creative ad framework initiatives, including establishing the first interactive ads for the company. Previous to that Daniele was a Software Engineer at Sky across web and mobile projects, and when at Apple, working on internal systems.
-
This lecture is ideal for you if you’re:
A Product, UX or UI Designer
Interested in creating AI Products & tools
Interested in futures and innovation
💬 TESTIMONIALS
Keep learning with these related lectures
-
![]()
Designing for Integrity in VR
Taught by Jasmine Oh, Product Designer at Meta
Today, virtual reality lets us immerse ourselves in vibrant digital spaces with a surprising sense of social presence—the feeling that you’re right there with someone else, no matter where in the world they happen to be. But technology that opens up new possibilities can also be used to cause harm, especially when your virtual identity is segregated from your real identity.
-
![]()
How to creatively use NFTs to bridge the physical and digital worlds
Taught by Jamie Parmenter, CEO Real Nifty
A look into the increasingly intertwining world of the digital and physical when it comes to NFTs. This talk will delve into current trends, how NFT marketplaces are growing in the physical/digital space, the different industries jumping in and how design elements are vital to engagement.
-
![]()
How web3 is enabling passion economy
Taught by Shreya Bhan, NFT artist and Designer
In this class, we will explore how web3 technologies are enabling new ways for people to make a living from their passions. We will focus on practical skills and strategies for building and monetising a passion-based business in the web3 space.
-
![]()
Freaky Thinking to solve big business problems
Taught by Chris Thomason, Author of Freaky Thinking
Freaky Thinking is the first radically different approach to workplace thinking in the last 70 years. The go-to business process to identify new ideas for growth and improvement opportunities is often based around people sitting in a room brainstorming—however, decades of research has consistently proven this to be ineffective when compared to alternate thinking techniques.
🃏 Save more with our membership.
Get unlimited access to all our events, lectures and playbacks for less than £10 a month.